Laura Fetch
Multidisciplinary designer based in London—specialising in motion,
digital content, and visual direction.
digital content, and visual direction.
Laura Fetch
digital content, and visual direction.
Massey University
HABIT
Motion, Art Direction, Experiential, Print
Motion, Art Direction, Experiential, Print
Creative lead on HABIT’s first-ever New York pop-up, in collaboration with PR agency Potion. From interior layout and fittings to custom merch, branded collateral, and product displays — the space brought HABIT’s playful, elevated world to life. Included activations with Vacation, Kin Euphorics, and Joe & The Juice.
Designed at: ZURU Edge
HABIT Bodega Event Images
Collaborated with the animation team in China to bring HABIT’s mascot, HABBIE, to life through a series of seasonal animated shorts for social media. From concept to character direction, each animation captured HABBIE’s playful personality while aligning with key cultural moments throughout the year.
Designed at: ZURU Edge
HABIT Influencer Box Send Out
Led the design of HABIT’s influencer send-out box with flexibility at its core — built to accommodate any combination of SKUs without feeling product-specific. By leaning into bold character-led visuals featuring HABBIE, the packaging remained cohesive, fun, and on-brand no matter the product mix.
Designed at: ZURU Edge
HABIT Website
Redesigned HABIT’s website to align with the brand’s refreshed identity post-rebrand. Partnered with the development team to translate the new direction into a polished, on-brand digital experience — guiding layout, UI design, and providing feedback throughout the build.
View the live site here.
Designed at: ZURU Edge